Publications

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What's my plan? A guide to developing arts marketing plans

This step-by-step guide provides useful information on how to develop arts marketing plans.
What's my plan? A guide to developing arts marketing plans also aims to demystify marketing planning and make your road to success a bit easier.

It is the third in a set including:

Marketing strategies for arts organisations;
Who's my market? A guide to researching audiences and visitors in the arts; and
What's my plan? A guide to developing arts marketing plans

Show latest news, more from January 2000.
Show more good practice guides.

Summary