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How do we measure creativity? Monitoring and data collection is an essential task for governments that wish to encourage the growth of their creative economy. Only when we understand the current state of the cultural and creative industries, can we fill gaps and remove obstacles that the creative force faces through effective policymaking. The Gambia, a West African nation, became the first country to use UNESCO’s newly updated report mechanism to capture the voices of creative workers.
A four-day stakeholder discussion on The Gambia quadrennial periodic reporting of the UNESCO 2005 Convention on the promotion of the diversity of cultural expression is currently underway at The Gambia Tourism and Hospitality Institute (GTHI) in Kanifing.
With an estimated global worth of 4.3 trillion USD per year, The Minister of Tourism and Culture has affirmed that the culture sector now accounts for 6.1% of the global economy, this, “they generate annual revenues of US$2,250 billion and nearly 30 million jobs worldwide, employing more people aged 15 to 29 than any other sector.”
In accordance with Section 57 of the National Centre for Arts and Culture (NCAC) Act, 2003 Cap 49:01, Volume 7, Laws of The Gambia, the National Centre for Arts and Culture, as part of its legal core mandate of promotion and protection of arts and culture, has urged all Radio and Television stations or similar media services in The Gambia to broadcast 70% of Gambian music in their stations.
The minister of Tourism and Culture under the cooperation of National Centre for Arts and Culture (NCAC) yesterday signs a Copyright Regulation Act and inaugurates the advisory technical committee for the National Troupe at the Atlantic Hotel, Banjul.
The Gambia Music Union is disappointed that copyright is increasingly being referred to as an impediment to business and growth