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According to the Survey of Consumer Habits, 2010, 37.6. of Mexicans have never visited a museum.
Since 2010, 1.8 million young people have availed of the free entry to 19 cultural centres. This has resulted in the increase of payingvisitors, 24% more in 2010 and 15.5% more in 2011.
The Arts Council has today (30 January 2012) launched a new 37 million fund to ensure more people living in places where levels of involvement are currently low, experience and are inspired by the arts.
This guide has been published as part of the Arts Audiences: Build your Audience scheme 2011, whichfocused on cultural tourism by providing the services of marketing consultant Annette Nugent to two artsorganisations for particular cultural tourism audience development initiatives. This guide complements thatwork by providing information on the tourism sector and practical approaches for including visitors in youraudience development strategies.
The Finnish National Opera is trying unorthodox methods to appeal to new audiences. In a bid to attract a visit from Minister of Culture and Sport Paavo Arhinmki, opera workers including conductor Leif Segerstam and ballerina Minna Tervamki composed and performed a rap about operas charms.
Are you a culture vulture or a bedroom DJ? PlayArts Council England's60 second Arts audiences: what segment am I? quiz now to get an idea of which ofthe 13 audience segments you fit into.