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Rather than competing against one another to sell subscriptions and single tickets, perhaps arts organisations could work together to increase cultural participation.
Marketing and development agency Audiences Wales has received a £20000 grant from Arts Council Wales to carry out a research project looking at the at the behaviour of theatregoers in the country.
Wales’ arts marketing and audience development agency, Audiences Wales, has released its Annual Report and Evaluation for 2007-8.
Interviews leaders, staff, volunteers, and audience members from eighty-five nonprofit cultural organizations to explore how they are trying to increase participation and the extent to which they have been successful.
The Scottish Arts Council has today (12 February) launched Inspire, a major new Lottery fund for the development of exciting, innovative projects to inspire and encourage the people of Scotland to participate in the arts and become creative, imaginative members of a confident, cultured nation.
The problem with some arts events is they treat audiences as if they don't exist at all.