Don't Panic: A Guide For Local Arts Promoters

Scottish Arts Council,
01 January 2002, Scotland

This guide is based on extensive research into the current provision and demands of the touring sector. One result of this was proof of the importance within the industry of voluntary promoters, especially in the rural areas of Scotland. The DonÕt Panic guide is aimed at both new and more experienced promoters. It provides accessible and, above all, practical advice about the myriad challenges of promoting the performing arts in small venues.

http://www.scottisharts.org.uk/resources/publications/audience%20dev/pdf/AD4%20Dont%20Panic.pdf