DCMS has published Culture on Demand: Ways to engage a broader audience, which provides an assessment of the available literature, evidence, case studies and a detailed breakdown of the identified demand drivers and appropriate tactics to respond to those drivers. Whilst there has been considerable research into the barriers to participation, such as price and physical access, relatively little has been known about the actual demand for culture. Specific knowledge about how best to maximise participation by responding practically and effectively to this demand was not widespread. To better equip arts organisations to reach new audiences, the Department commissioned FreshMinds to collate all the available evidence around the drivers of demand for culture amongst the priority audiences as defined in the Department’s Public Service Agreement target (Black and Minority Ethnic communities, disabled people, lower socio-economic groups). The aim was to identify the most important drivers of demand; to suggest tactics which address these drivers; to explore the motivation and experience which drive demand; and to suggest practical ways to engage a broader audience. The findings in the report complement the information emerging from analysis of the Taking Part survey and related research across the Department and will inform forthcoming policy decisions, the development of objectives and how the Department relates to the wider sector. Both the full report and an executive summary can be downloaded online. For more information, CLICK HERE.