Developing culture and tourism plan in the central economic region

Ministry of Culture, Sports and Tourism,
12 January 2015, Viet Nam

Provinces to apply to the Plan are the entire central and Central Highlands regions: Da Nang city, Thua Thien-Hue, Da Nang, Quang Nam, Quang Ngai and Binh Dinh.

Accordingly, Da Nang city and Hue city will become hubs of culture, art and scientific research, as well as cultural, art and family personnel training centres for the entire central and Central Highlands regions.

Preserving and promoting some world cultural heritages like Hoi An Ancient Town, My Son Sanctuary and Hue Monument Complex will be prioritised, while the submission of ‘bai choi’ folk singing for UNESCO recognition as world intangible heritage of humankind in 2015 is also a focuses of the plan.

Festivals featuring international dances, Vietnam traditional martial arts and firework performances will be held and promoted.

Da Nang Fine Art Museum will be built, together with a Hoang Sa-Truong Sa History Museum in Quang Ngai province. At the same time, a culture-art university will be established by 2030, according to the plan.

The region is set to be a key tourism centre of the country with various tourism products, including cultural-history, spiritual and maritime tourism.

According to Deputy Minister Huynh Vinh Ai at the launch ceremony in Da Nang city on January 9, the master plan, approved by the Prime Minister last November, envisages that the region will welcome six million foreign tourists and eight million domestic visitors, earning tourism revenues of US$2.1 billion by 2020 and creating 80,000 jobs in the process. Corresponding figures for 2030 are expected to reach 10 and 15 million foreign and domestic tourists, tourism revenues of US$3.8 billion and 140,000 new jobs.

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