The Soft Power of Culture

UNESCO,
18 September 2017, International

Cultural soft power – sometimes referred to as cultural diplomacy – is a form of soft power that strives to foster the exchange of views and ideas, promote knowledge of other cultures, and build bridges between communities. Ultimately, it seeks to promote a positive vision of cultural diversity, highlighting it as a source of innovation, dialogue and peace.

http://www.unesco.org/culture/culture-sector-knowledge-management-tools/12_Info%20Sheet_Soft%20Power.pdf