Blockbuster films with female leads outperform male-led equivalents at the global box office, a new study has reported.
In a report compiled by media research agency Shift7 in collaboration with leading agency CAA, revenue for 350 high-grossing films released between 2014 and 2017 was assessed, and the average results for female-led films did best, at every budget level.
https://www.theguardian.com/film/2018/dec/12/women-outperform-men-at-the-box-office-study