#ArtistsSupportPledge: growing online marketplace to help artists generates £9m in one week

Art Newspaper,
24 March 2020, United Kingdom

One positive outcome of the coronavirus crisis has been the rallying of communities to help those most vulnerable in the face of adversity. A prime example is Artist Support Pledge, an initiative set up by the Sussex-based artist Matthew Burrows, which is offering a self-sustaining lifeline to an ever-expanding number of fellow artists across the world. The concept is simple: artists are invited to post pictures of their works for sale for £200 or less on Instagram using the hashtag #ArtistSupportPledge.