When normality returns, and South Africans are able to converge, gather and participate in various events and activities, it will perhaps be even more critical for the organisers to understand the economic value of these events.  The South African Cultural Observatory has developed a tool to assist all event organisers who wish to ensure that they derive the most economic value both for themselves, the funders and participants. 

https://www.southafricanculturalobservatory.org.za/article/south-african-festival-economic-impact-calculator-500