British Council’s Creative Economies report provides recommendations for growth

The Morning,
05 May 2020, Sri Lanka

The creative sector doesn’t always get the recognition it deserves in terms of its contribution to the economy, employment, and in terms of its potential to further strengthen the brand value of Sri Lanka as a tourist destination.

On Saturday, 2 May, the British Council hosted a live event via Zoom to launch their research report titled “The creative and cultural industries in Sri Lanka”. Speakers and panellists for the event joined from both the UK and Sri Lanka. The keynote speaker was former Creative England Chair and current British Council Chair of the Arts and Creative Advisory Panel, Mayor of London’s Ambassador for Creative Industries John Newbigin OBE.