This report launches in a turbulent market as craft businesses, alongside much of the rest of the economy, face enormous economic challenges caused by the Covid-19 virus. As makers look to secure their futures and to rebuild and strengthen their practice, the findings are a rich resource to help us interrogate and advance the vital roles of makers and consumers, as well as the galleries, fairs, markets and businesses that unite them.

The third in our historical analyses of the market for craft, we commissioned this report in response to increasing intelligence that the market was expanding and diversifying. The evidence provides direction for makers to develop their businesses, understanding in much greater depth who their consumers are and what drives their appreciation of craft. It confirms how our passion for craft has increased craft sales from £883m in 2006 to over £3bn in 2019. 

https://www.craftscouncil.org.uk/content/files/CC-Market_for_Craft-Final.pdf