With so many arts offerings going virtual every day, as organizations continually strive to reach new audiences in the era of-COVID-19, it may be easy to forget about the role that arts and cultural venues play as anchor institutions. Even pre-pandemic, research had suggested that community arts leaders could be more strategic in realizing this value from brick-and-mortar establishments.
https://www.arts.gov/art-works/2020/taking-note-arts-organizations-and-community-attachment