The strategic pillars focus on supporting and inspiring local and international creative talent; ensuring art and creativity is available for everyone everywhere; supporting the growth of the creative sector across Dubai as a key contributor to Dubai’s economic growth; enhancing Dubai's position on the global cultural map; and celebrating and safeguarding the Emirate’s cultural heritage, with the overarching aim of positioning Dubai as a global centre for culture, an incubator for creativity and a thriving hub for talent. It also seeks to create ‘the fastest route to recovery’ for Dubai’s cultural industry from the damage caused by COVID-19. 

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