Why we need creatives at the governance table, now

Stuff.co.nz,
05 November 2020, New Zealand

A key part of learning how to adapt to our Covid-19 reality will be rebuilding our business models.

Reverting to a “business-as-usual” mindset is at our own peril. Instead, we have to reframe our approaches both for short-term survival and to create a better future as #Buildbackbetter and similar sentiments are on all our minds. Every organisation has been challenged to think and act more creatively than perhaps ever before in our working lives.

https://www.stuff.co.nz/business/opinion-analysis/300150757/why-we-need-creatives-at-the-governance-table-now