Provides arts organisations with easy to follow instructions for developing effective marketing strategies.
It is the first in a set including;

Marketing strategies for arts organisations;
Who's my market? A guide to researching audiences and visitors in the arts; and
What's my plan? A guide to developing arts marketing plans.

http://www.australiacouncil.gov.au/research/arts_participation/reports_and_publications/marketing_strategies_for_arts_organisations