Invitation to Tender Marketing and Audience Development Needs Analysis East Midlands Arts in conjunction with the Arts Council of England invites tenders for a 'Marketing and Audience Development Needs Analysis for the East Midlands'. The Needs Analysis will take the form of three discrete but inter-related elements comprising: 1. Baseline research and collection and analysis of existing audience data. 2. Stakeholder consultation around current and potential audience development needs. 3. Research into mechanisms for delivery to support regional audience development. East Midlands Arts is commited to developing a strong audience development infrastructure and is keen to see the artistic excellence of the region marketed to its full potential. The East Midlands is an extremely diverse region, both culturally and geographically. The successful tenderer will need to demonstrate how their research will ensure that these geographic and cultural differences will be fairly represented.