Media Economics in Europe

ISTAS,
01 January 2006, Germany

'Media Economics in Europe' reviews the development and state-of-the-art of media economics Europe and in major science regions. A special focus is on developments in France, in the German-speaking countries, Great Britain, in the Nordic countries, in and Spain. This work evaluates research activities and methodologies of media economics in Europe with regard to a number of major issues under debate, e.g., media ownership, statistics, inter- national agreements, etc. The book contains reports, studies, and analyses by leading international experts of media economics in Europe who joined forces in a project to discuss avenues of future research in the field and how to organise research work in Europe in the future.
Contributing authors include:
Gillian Doyle (Department of Film and Media Studies, University of Stirling, Scotland)
Mihály Gálik (Institute of Marketing and Media, Corvinus University of Budapest, Hungary)
Andrea Grisold (Department of Economics, Vienna University of Economics and Business Administration, Austria)
Karl Erik Gustafsson (Media Management and Transformation Centre, Jönköping International Business School, Jönköping University, Sweden)
Jürgen Heinrich (Institute of Journalism, University of Dortmund, Germany)
Ingo Kohlschein (Hamburg Media School, Germany)
Gerd G. Kopper (Erich-Brost-Institute for Journalism in Europe, Institute of Journalism, University of Dortmund, Germany)
Frank Lobigs (Institute for Mass Communication and Media Research, University of Zürich, Switzerland)
Robert G. Picard (Media Management and Trans-formation Centre, Jönköping International Business School, Jönköping University, Sweden)
Armin Rott (University of Hamburg and Hamburg Media School, Germany)
Alfonso Sánchez-Tabernero (School of Public Communication, University of Navarra, Spain)
Wolfgang Seufert (Department of Media Science, Friedrich-Schiller-University of Jena, Germany)
Gabriele Siegert (Institute for Mass Communication and Media Research, University of Zürich, Switzerland)
Nadine Toussaint Desmoulins (Institut Français de Presse, University of Paris II (Panthéon Assas), France)
Ruth Towse (Faculty of History and Arts, Erasmus University of Rotterdam, Netherlands).

The book provides valuable insights into central theoretical problems of media economics of major European importance. It includes a comparison of the development and state of media economics in
Europe and the United States of America by Robert G. Picard who highlights differences and similarities of discipline-specific approaches on both sides of the Atlantic. For the first time, we are able to present a concerted approach to media economics with a specific European perspective to academia,
policy institutions, management bodies, and journalism interested in the economic questions of the broad sector of mass media in Europe. This publication was produced by the Centre for Advanced Studies in
International Journalism (CAS), Dortmund, and sponsored by the non-profit Erich-Brost-Institute for Journalism in Europe at the University of Dortmund. The sponsorship project was initiated to celebrate the
30th anniversary of the introduction of media economics to the German university system at the University of Dortmund.

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