Measures of Success: Arts Marketing Metrics

01 June 2007, Australia

The June 2007 edition of the 'Gas Quarterly' examines issues of numeric measurement and evaluation. Although focussed primarily on arts marketing statistics and indicators, the edition also provides broader reflections on aspects of the arts experience that defy numeric measurement. Contents include: Numbers: they only tell part of the story Judith James An architecture of value Alan S Brown Compleat Leader: Evaluating Performance Maxwell L Anderson Measuring marketing productivity: current knowledge and future directions Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V Kumar and Rajendra K Srivastava Evaluation guides Arts & Business United Kingdom