'We All Play a Part' Campaign Launched in Sydney

Australian Major Performing Arts Group,
02 April 2008, Australia

A coalition of national arts organisations and leading Australian artists today pledged to promote the part played by all Australians in making the performing arts industry a national and international success.

They launched an advocacy campaign at the Sydney Opera House centred on the theme that 'We All Play a Part' in the performing arts industry.

The Australian Major Performing Arts Group (AMPAG), in association with Live Performance Australia and the Media, Entertainment and Arts Alliance brought together a variety of Australians, including campaign ambassadors Don Spencer and Leah Purcell along with commercial producers, non-profit companies, performers, set designers, school students, school teachers and tradespeople to mark the beginning of the campaign.

Also partnering with the campaign is the Australian Children's Music Foundation, the Australian Performing Arts Centres Association and the Australian Network for Art and Technology. This is first time such a broad coalition of representative bodies from the arts have come together for an advocacy campaign.

AMPAG Chair Derek Young said the launch of the campaign marked the renewed confidence in the performing arts industry at a time of growing audiences and greater participation by Australians in creative industries.

'The We All Play a Part campaign will highlight the importance of the performing arts to Australia's future as a strong, vibrant nation that is a world leader. We All Play a Part in realising these opportunities,' Mr Young said.