Multicultural marketing is not rocket science. But it is complex and needs passion, commitment and a willingness to learn.

This toolkit is divided into four sections and each section can be used as a stand-alone component or be integrated to assist in attracting multicultural audiences to arts and cultural events.

http://www.australiacouncil.gov.au/research/most_requested/adjust_your_view_developing_multicultural_audiences_for_the_arts_-_a_toolkit