Towards Creative Iceland: building local, going global

Consultative Forum of Creative Industries in Iceland,
15 May 2011, Iceland

The study’s key finding is that Iceland’s creative industries generated turnover of ISK 1891 billion in 2009, accounting for 6.36% of the economy’s total VATtaxable turnover. Government turnover accounted for approximately 12.5% of the creative sector’s total. Full-time equivalent jobs in the creative industries numbered 9,371 in the same year. Export revenues for the sector in 2009 were about ISK 24 billion, or approximately 3% of Iceland’s total exports. Despite the general downturn in other sectors, creative industries’ turnover has remained fairly constant, with the number of full-time equivalent jobs rising over the period. Whilst the creative industries thus have clear economic value, it is worth reiterating that they also have cultural value, increase the quality of life in Iceland and encourage tourism.

http://www.uton.is/wp-content/uploads/2011/10/towardscreativeicelandreport1.pdf