Report: Audience-building and the future ‘Creative Europe’ Programme

European Expert Network on Culture (EENC),
10 May 2012, Belgium

In the context of the preparations for the future Creative Europe Programme, which is due to replace the European Commission’s current Culture Programme (2007-2013) in the next EU financial period (2014-20), the European Expert Network on Culture (EENC) was asked to prepare a report exploring the role of audience building.

This document aims to present relevant trends and examples in different cultural sectors, provide recommendations to European institutions on how to foster audience building on a European level, and identify gaps in existing information. The study has involved the analysis of 28 case studies from 12 different member states, representing a diverse sample of approaches, organisations, degree of formalisation, geographic locations and target publics, among others.

The report was prepared between October 2011 and January 2012 by Anne Bamford and Michael Wimmer, with research support provided by Péter Inkei, János Zoltán Szabó, Nina Vestby and Jordi Baltà.