Arts an 'under-exploited resource'

The West Australian,
19 February 2015, Australia

Arts and creativity are under-exploited resources that could help boost trade, diplomacy and raise our export horizons after the mining boom, says a visiting American expert.

Professor Cynthia Schneider told business, arts and government leaders yesterday that the cultural diplomacy of tours, artist exchanges and international collaborations could deepen trust and open doors for more trade.


The University of WA workshop coincided with French troupe Royal de Luxe, producers of The Giants, and other foreign arts companies projecting so-called “soft power” in WA while earning Australian dollars at the Perth International Arts Festival.