COVID-19 Audience Outlook Monitor: Phase 4

Creative Australia,
04 March 2021, Australia

7 in 10 audiences are now attending in-person and ticket sales are increasing.

The March 2021 results of the Audience Outlook Monitor point to a resurgence of arts and cultural attendance across the country.

Thanks to increasing numbers of events and outdoor programming over summer, 71% say they have recently attended a cultural venue or event of some kind and 80% are making plans to attend in future. Audiences are also spending more on tickets compared with September 2020 and many have purchased a subscription or membership.

https://www.australiacouncil.gov.au/research/wp-content/uploads/2021/03/Audience-Outlook-Monitor_March2021_National_Snapshot_Report.pdf