The Diversity of Performing Arts Audiences: Weighing Organizational Factors and Business Decisions

National Endowment for the Arts,
06 May 2021, USA

A year ago this month, Zannie Voss and Jill Robinson produced one of the first action-oriented research reports about COVID-19’s impact on arts organizations. In the report, titled In it for the Long Haul, Voss and Robinson—who head, respectively, the academic think tank SMU DataArts and its industry partner, TRG Arts—predicted that “the communal nature of arts participation will be a strength to communities hungry to come together again and affirm existential meaning after prolonged isolation.”