Cultural value popularisation helps raise Vietnam’s status in int’l arena

Ministry of Culture, Sports and Tourism, Viet Nam,
08 January 2022, Viet Nam

Proactively popularising Vietnam’s cultural values to the world and bringing into play the soft power of culture to help promote the country’s status in the international arena is one of the targets determined in the cultural development strategy until 2030.

Over the past years, Vietnam has been striving to popularise images of its land and people so as to help uphold the national cultural identity, join humankind’s civilisation, and adapt to the COVID-19 pandemic.

The year 2021 was the seventh time Vietnam had taken part in a World Expo. The Vietnam Pavilion at World Expo 2020 Dubai was located in the “Opportunity” district and themed “Distilling the Past, Shaping the Future”.

Deputy Minister of Culture, Sports and Tourism Ta Quang Dong said the pavilion reflected the Vietnamese Government’s strong commitment and enormous efforts to promote the country’s images, bring into play the strength of cultural values and the Vietnamese people’s creativity, and make the country be part of the “brilliant colours” of the world.