As developing African nations, like Nigeria, South Africa and Kenya (the hub of the continent’s creativity), generate and sell creative products, including books, music, films, art, fashion, cultural crafts, and computer games and apps, they contribute, in return, to their country’s gross domestic products, exports, and growth, thereby boosting development outcomes.
https://www.sunnewsonline.com/unlocking-nigerias-creative-economy-with-folktales/