BBC and AWS back creative industries AI accelerator

UK Tech,
23 July 2024, England

A startup using AI to create personalised extended reality audio-visual experiences for the BBC is among nine firms to receive a share of a £450,000 creative industry prize fund.

The latest cohort of the MyWorld accelerator programme from Digital Catapult, a UK innovation agency, will focus on bringing innovative technology to the creative industries.

Nine startup teams will be awarded £50,000 each to develop prototype AI products to enhance storytelling and immersive creative experiences.

https://www.uktech.news/ai/bbc-aws-ai-creative-digital-catapult-20240723