The "Brasil Criativo" initiative was developed within the framework of an International Technical Cooperation project between MinC and UNESCO in Brazil. Its objective is to efficiently contribute to consolidating the creative economy as a strategy to enhance Brazil's economic, social, and cultural development. 

Implementing this policy involves the development of infrastructure and creative territories and ecosystems alongside governance models in the creative economy. A National Creative Economy Council will be established, comprising representatives from the government, civil society, and the productive sector. 

https://www.unesco.org/en/articles/unesco-participates-launch-national-creative-economy-policy