India has a rich creative industry; its cinema, fine arts, classical music and dance, literature, and multidisciplinary art are all well known. But it also has an enormous wealth of lesser-known and more informal traditional, rural artform-based local industries. This time-tested traditional creative economy, specifically creative manufacturing, has lasted for more than five thousand years and is still one of the largest livelihood generating sectors in the country.

https://culture360.org/insights/principles-of-sustainability-within-the-traditional-creative-industries-of-india/?utm_source=ASEF+%26+AIB+Newsletters%3A+Master+List&utm_campaign=188b91eb3e-EMAIL_CAMPA