The advent of the Internet digitalized our interaction with content, and 15 years ago, user-generated content platforms emerged, leading to a new era. This new paradigm emerged alongside the mass media model.
This revolution is now entering its next phase with the advent of generative artificial intelligence (GenAI), which can substantially change how we produce and engage with content.
The boom in AI brings opportunities for the creative industries but raises several challenges that must be addressed. These challenges require a human-centric and holistic approach.
https://www.weforum.org/stories/2025/01/the-impact-of-genai-on-the-creative-industries/