This report emphasizes the significance of research, development, and innovation (RD&I) in the UK’s creative and cultural sectors, highlighting its current landscape, challenges, and policy recommendations to unlock its full potential.

It draws together insight from across arts and cultural organisations and individual practitioners to gather a view of the current RD&I landscape - from independent artists creating new work to national institutions exploring the future of technology.

https://theaudienceagency.org/en/valuing-creative-and-cultural-rd-and-innovation