These notes provide a basic introduction to planning a marketing campaign. Whether you are part of a large organisation with a healthy marketing budget or an individual with next to no resources, it is important to plan your marketing well in advance. Many of the points may strike you as plain common sense (a lot of marketing is just that!), but it is always worthwhile sitting down and drafting a marketing campaign on paper as it can save you both time and money.

http://www.artswales.org.uk/publications/PlanMarketCamp.pdf