Thailand can play an important role in the global music industry through the government’s soft power promotion policy, the Creative Economy Agency’s senior knowledge management officer Intarapitak Charoenrat said on Sunday.
He noted that the International Federation of the Phonographic Industry (IFPI)’s Global Music Report 2024 showed that the global music business generated US$28.6 billion (965.50 billion baht) in 2023, up 10.2% over 2022.