The creative economy is growing fast, with creative services leading the charge.
According to UN Trade and Development’s (UNCTAD) Creative Economy Outlook 2024, creative services exports surged by 29% to $1.4 trillion in 2022, while creative goods exports increased by 19% to $713 billion.
Creative services now represent 19% of all global service exports, up from 12% a decade ago. Meanwhile, creative goods exports have remained steady at 3% of total goods trade. While developing countries primarily export creative goods, their share of global creative services exports has grown significantly, from 10% in 2010 to 20% in 2022.
https://unctad.org/news/creative-economy-booms-services-leading-growth