Reaching Australian readers: Testing behavioural strategies to increase recreational reading explores which behavioural strategies are most effective at increasing recreational reading rates among Australians.

This report, a collaboration between Creative Australia, Australia Reads and BehaviourWorks Australia, builds on Understanding Australian readers, a 2025 study examining Australians’ attitudes and behaviours around reading. 

https://creative.gov.au/research/reaching-australian-readers-testing-behavioural-strategies-increase-recreational-reading