Ministry redefines 'K-culture,' adds 100 trillion won to sector's target market size

Korea JoongAng Daily, 28 May 2026, Korea, Rep

Ministry of Culture, Sports and Tourism redefined the scope of “K-culture” and adjusted the sector’s 2030 target market size from 300 trillion won ($219 billion) to 400 trillion won. The ministry newly included export figures from lifestyle industries such as K-beauty, K-food and K-fashion, while excluding sales from e-commerce and overlapping sectors.

https://koreajoongangdaily.joins.com/news/2026-05-28/culture/lifeStyle/Ministry-redefines-Kculture-adds-100-trillion-won-to-sectors-target-market-size/2603436

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