Ministry of Culture, Sports and Tourism redefined the scope of “K-culture” and adjusted the sector’s 2030 target market size from 300 trillion won ($219 billion) to 400 trillion won. The ministry newly included export figures from lifestyle industries such as K-beauty, K-food and K-fashion, while excluding sales from e-commerce and overlapping sectors.
Ministry redefines 'K-culture,' adds 100 trillion won to sector's target market size
Korea JoongAng Daily, 28 May 2026 , Korea, Rep
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