The 2nd IFACCA CEO Leadership Seminar featured in the 4th World Summit on Arts and Culture programme. The seminar allowed CEOs to hear from experts on leadership, arts advocacy and social trends, and to share their experiences leading government agencies. The seminar was facilitated by Dr Jonathan Katz, Chief Executive, National Assembly of State Arts Agencies, and was attended by CEOs representing 30 IFACCA national members. Dr Katz is a chief strategist and spokesperson for public funding for the arts at the state level in the U.S. 

Peter Steidl, Partner, Business Planning, Mindshare (Australia) outlined the current trends and developments that will influence the environment within which arts leaders are aiming to position the arts, including global issues of population, energy, environmental, climate and the economy. Dr Steidl also reflected on developments in communication technologies, marketing and consumer behaviour to inform a discussion on arts advocacy and the potential for developing an international campaign for the arts. Dr Steidl is an internationally recognised advertising and marketing strategist. He has carried out assignments in 16 countries on four continents and counts some 30 Fortune Global 500 companies amongst his clients. He has published books, articles and manuals, including Marketing Strategies for Arts Organisations, The Art of Strategic Planning and The Sponsorship Files. Dr Steidl is also Adjunct Professor, Department of Computing at Curtin University, and a member of the board of the Institute for Multi-sensor Processing & Content Analysis, also at Curtin University, Australia.