New deadline for abstracts: 15 July 2013 Whilst the Colloquium organisers welcome submissions on all aspects of arts, heritage, non-profit and social marketing (see below) the 2013 Colloquium has the theme: ‘Engagement in arts, heritage and social marketing’.

Whatever definition we take, engagement refers to commitment to an active relationship with a particular market offering; and also the level and type of interaction and involvement individuals undertake in their consumption situations. Just like any other consumption situation, cultural consumers’ consumption choices and experience are determined by many internal and external factors in arts, heritage and social marketing areas. Besides, no establishment can come to the forefront of society without engaging the public. Visibility needs effort. That is, in order to be visible, any entity needs not only to endeavour to make itself visually available to the public but also to insert an impact on the members of society. To achieve such a mission, cultural organisations most crucial task is to engage the public. With this in mind, the Colloquium organisers will especially welcome submissions that report the role of engagement in arts, heritage and social marketing. 

Colloquium fee

The fee for the Colloquium will be £80 for members of the Academy of Marketing and £100 for others.  Payment may be made by a cheque drawn on Durham University or through the University’s online payment system.  Additional details of payment methods will be made available at a later date.

For further information contact:

Dr. Babak Taheri
Lecturer in Marketing
Durham Business School, Queen’s Campus
Stockton, University Boulevard
Thornaby, Stockton-on-Tees
TS17 6BH, UK

Email: babak.taheri@durham.ac.uk