Artwork is now often used in place marketing, but does public art attract tourists? Do artists share a language with destination managers? How can artists, art managers, destination managers and tourism promoters work together? Is what is good for art also good for tourism? And what kind of publics do art and tourism produce? 
There are questions to be asked about the role of art as utilitarian objects or live events: should art be useful? What is use in relation to art? What makes art public? And how do we articulate the importance of the extra-ordinary in our experience of public spaces? Should tourism be a concern for artists, or should art be a concern for tourism? In a time of tighter public spending, how should tourism managers be thinking about and working with publics, artists and art?
 
The workshop will be of interest to professionals working in arts management and regional development; destination managers at local and regional level; tourism development organisation and consultant; as well as owners and managers of tourism sites.