Hundreds of top arts marketing professionals will gather on March 16-18, 2012 at New York University for the Arts Reach National Arts Marketing, Development & Ticketing Conference Spring 2012. The theme of the Conference is Strengthening Your Patron Relationships.
This National Arts Marketing, Development and Ticketing Conference will focus on the myriad ways organizations can benefit from the latest technologies and synergies that others are using to gain, retain, and upgrade patrons.
Many team-building workshops are built into the program. Teams get the most benefit from the conference, since they return to their company with the same knowledge base, ready to roll up their collective sleeves and put the new strategies to work immediately.
The faculty includes leaders from such organizations as the New York Philharmonic, Walnut Street Theatre, Theatre Development Fund, and many others.
There will be two Morning Intensives, each three hours long. The first, on March 16, is titled “Next Generation Strategies for Strengthening Your Patron Relationships.” The second, on March 18, titled “Pricing for Lifelong Loyalty,” will be devoted to pricing admissions for maximum revenue.
Giving the Opening Keynote on March 16 will be Richard Evans, President of EMCArts. The title of his Keynote is “Innovation: Connecting to a New Era of Arts Participation.”
The Early Bird Savings deadline is January 31, 2012; plus, when someone registers for the conference by that date, they can bring a colleague for free. Each subsequent team member is $99. Delegates can also register at the door.
The intimate size of this gathering provides maximum opportunities to rub elbows with industry experts and get individual questions answered. Delegates will be able to sign up for one-on-one consultations with several of the session presenters.
In addition to holding meetings for its members, Arts Reach: The Association of Arts Management, Marketing & Development Professionals, produces many electronic resources and publishes a how-to, results-oriented journal that describes successful revenue-generating strategies designed to help all arts organizations.
With support from several other national and regional associations, this conference promises to be a watershed event. Arts Reach is working with national associations such as American Association of Museums, League of American Orchestras, Chorus America, Dance/USA, Opera America, Chamber Music America, The League of Historic American Theatres, and Theatre Communications Group, plus regional associations such as Western Arts Alliance and Museum Association of New York to bring the members of these associations significant discounts to make it easy for them to attend.
Several corporate sponsors--some long-term and some new this year--are lending their financial support and expertise in numerous ways, all with the goal of advancing the field of arts management.