Building a comprehensive communication strategy has become vital for the success of any organisation.

The programme of the Communicating the Museum Conference will explore communications up in four key areas: Audience Research and Development, Advertising, Programming and New Media. These areas in turn will be broken down into keynote speeches and surgeries and interactive sessions, with the goal of deconstructing success stories in order to apply them to your future strategies.

The programme of international speakers will deliver practical examples and give you a set of best practices allowing you to implement what you've learnt in Venice to your strategies for the future.