The 21st Century will belong to innovators who can turn ideas into action. Taking their lead from for-profit businesses, cultural organizations are beginning to redefine themselves by letting their “customers” shape the ways they engage with an institution. Organizations that have mastered cultural entrepreneurship are sensitive to their audience, creative in their outreach and flexible but defined in their adaptation to change. They align themselves with the needs, wants and expectations of their members, subscribers and ticket-buyers who increasingly want to participate in defining their own artistic experience. If organizations are to develop novel methods of attracting, retaining and interacting with their constituents they need to rethink old models; reposition, rebrand or repurpose; and forge alliances with unexpected partners.
Join entrepreneurial-minded arts professionals at the Arts Reach National Arts Marketing Conference 2007 in the San Francisco Bay Area ­-- the incubator of social entrepreneurship and the home of trend-setting thought leaders. Discover how you can implement innovative best practices for building your audiences in the new era of MySpace, YouTube and Second Life.
Some conference highlights include:

• How Integrating Mission and Strategy can Help Arts Organizations Win Over Customers, Donors, and Staff
• National Forum on The Intersection of Cultural, Social and Business Entrepreneurs — Cut from the Same Cloth, Seeking Different Outcomes
• The Business of Creating Joy: Three Relationship Truths
• Preparing Your Organization For Generation Next
• Fixing the Two-Legged Stool: Organizational Alignment for Successful Audience Development