The great power for tourist attraction of our cities towards the demands and necessities of the local audiences in culture. A relationship of love and hate?

Conference organized by articketBCN group, with the support of Audiences Europe Network and Grundtvig – UE and the collaboration of the Institut d’Humanitats de Barcelona.

Conferences:

Tourisms vs local audiences. The challenge to fill up the cultural institutions thanks to the tourist audience coming to the city but at the same time be close to the local audience and be valuable to influence them in their cultural behaviour.

Big museums for local audiences. How big museums, with mainly a tourist audience, are capable of orienting, adapting and managing their offer, contents and services to the necessities and expectations of the local audience.The cases of Louvre Museum and Prado Museum.

Pricing strategies in time of crisis. Debate focused on the increasing need of generating income opportunities and reaching big audiences with discounts and free entrance. Cases from Barcelona and Rotterdam.

From user to client. Recent change of paradigm in cultural habits among European citizens, and how build up valuable and closer relationship with our public. Mercat de les Flors and Palau de la Música

Tourist cities for local audiences. How different cities have come up, through innovative projects, to reach local audiences in culture. The cases of Bruges, Amsterdam and Madrid.

Cultural institutions take the street. Projects that have as objective to bring the cultural programmes out in the streets, like the case of the National Gallery of London, the Museu Nacional d’Art de Catalunya in Barcelona and Madrid, and the Barcelona Jazz Festival.

Text from the Museu Nacional d’Art de Catalunya