Innovation, Sustainability and Culture in a Creative Economy

09 July 2012 – 20 July 2012, Canada

HEC Montréal’s Department of International Business offers a two-week Summer School Program with both an undergraduate and a graduate level. The program offers insightful teaching and practical experience in core areas for business students: innovation, sustainability, and the creative economy.

HEC Montréal, one of the most important multicultural business schools in Québec and Canada, invites students from business schools around the world to participate in cutting-edge academic programs at both the undergraduate and the graduate levels.

Program
Seminars and activities
Calendar
Program fees
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Accommodation
About HEC Montréal
Montréal – An international destination
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Program

These two-week programs provide participants with a privileged opportunity to reflect on the essential concepts and the fundamental tools of knowledge creation and sharing, sustainable development values and drivers, and cultural and social innovation. Although the undergraduate and graduate programs cover the same themes, the pedagogical approach and content are adapted to suit the needs of students at both study levels.

Most of the academic materials and business cases used in the courses relate to business experience in the city of Montréal, a world-renowned know-how hub for the innovative multimedia, gaming, arts, circus, and cultural events sectors. Montréal is also a city in which projects involving sustainability and social awareness have a strong voice. 

The Summer School is made possible through the collaboration of four centres of expertise: GRIDD (Sustainability Research Group), CRISES (Social Economy Research Group), MOSAIC (Management of Creativity Center) and the Carmelle and Rémi Marcoux Chair in Arts Management.

You will also find all the following information in the 2012 Summer School Program prospectus (PDF format - 769Ko). 

Seminars and activities

Nine thematic seminars cover various themes linked to innovation, sustainable development and creativity. The seminars are taught in English by experienced faculty at HEC Montréal’s high-tech facilities. Participants who attend either of the two Summer School programs are awarded with a certificate of attendance from HEC Montréal. 

Culture and Multimedia Industries

  • Management of Cultural Organizations
  • Montréal and the Multimedia Industry
  • Logistics of Cultural Events 
  • Information and Communication Technology in Cultural Organizations
  • Cultural Industries and the International Market
  • Cultural Marketing

Creative Industry and Creative Citizenship

  • Managing Creative Project Teams
  • Creative Cities and Creative Citizenship
  • Improvisation for Creative Leadership
  • Marketing of Innovation
  • New Product Development Strategy

Social Innovation and Sustainable Development 

  • Social Entrepreneurship and Organization
  • Social Innovation: Creating Social Businesses
  • Social and Technological Innovations and Local Development
  • Technology that Supports Sustainability
  • Management of Sustainability: Barriers and Advantages 
  • Corporate Social Responsibility: Practices and Trends

One introduction session on Canadian political and economic issues familiarizes students with the broader North American context.

A full-day trading room session in HEC Montréal’s state of the art trading room updated with real-time financial data (from the Financial Trading System, the Reuters's platform and the Bloomberg terminal) is also part of the program. Participants experience a broker’s environment through financial trading simulations, a definite plus for management students.

Two industrial visits to leading companies in the field of new technology based in Montréal establish the link between theory and practice and allow participants to meet and interact with high level managers and executives. In the past, Summer School participants have visited companies such as Ubisoft, IBM, the Cirque du Soleil, Bombardier, Eidos and Bell, among others.

Cultural and social activities are also part of HEC Montréal’s Summer School, so that participants can make the most out of their experience in the exciting city of Montréal. Activities include:

  • A guided tour of Montréal
  • A group bike ride to the Notre-Dame and Sainte-Hélène Islands, and the Old Port
  • A business and cultural walking tour of the Quartier International and the New Media District 

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