The conference Kulturbranding4 presents the current state of research and innovative practice of the German-speaking and international brand management and brand communication in the arts and cultural sector. It will be a platform for new concepts and perspectives.

In addition to the professional discussion the conference also focuses on building and maintaining networks and the initiation of new research projects in the field of brand and communication research in the arts and cultural sector.

The conference Kulturbranding4 welcomes all scientists and researchers who concentrate on subjects of brand, brand communications and brand management in the arts and cultural sector. Furthermore it should give young scientists the opportunity to present current research projects and to discuss with experts from science and practice. The conference also attracts practitioners looking for scientifically-based and innovative solutions for the practical application of branding and communication. Finally the conference will give interested students the chance to meet renowned and young scientists and their research as well as outstanding practical examples.

The conference takes now place at Berlin School of Economics and Law (HWR) as a continuation of the conferences at the University of Music Franz Liszt in Weimar (2005 and 2006) and Offenbach (2009).