The Arts & Business Council Inc. and Arts Reach, in association with Arts & Business Council of Chicago announce the 2004 National Arts Marketing Conference: High Touch/High Tech Marketing: Cutting Edge Strategies for Reaching and Keeping Today’s Arts Customers. The National Arts Marketing Project has been enormously successful helping arts groups build new audiences and revenue. Today’s economy has arts marketers looking to work smarter and use existing resources to the 'Nth' degree to find and capture new paying audiences, all while trying to build loyalty among current audiences. The third National Arts Marketing Conference will focus on inexpensive and effective marketing tools; covering everything from sophisticated database analysis to viral marketing to good old-fashioned networking. Also explored are new techniques for winning sponsorships as corporations tighten their belts and 'High Touch/High Tech' marketing techniques. The National Arts Marketing Conference October 2 – 5, 2004 Hilton Chicago 720 So. Michigan Avenue Chicago, IL Visit www.artsmarketing.org, for details on submission requirements, registration, events and locale.