You asked for it, and you got it! A survey of arts marketers showed that you wanted a conference focusing on technology and new audiences, along with the latest research in the field. You’ll learn about new media from RSS to PodCasts, blogging, texting, optimizing e-mail, e-commerce, Web 2.0, and search engines. All this to reach every age, ethnicity, and race in the marketplace—from millennials to boomers, and from first generation Hispanics to third generation Asians. The conference will also include the basics; we’ll cover direct marketing, branding, and relevant messaging as well. You won’t want to miss these four days of intensive workshops, plenary sessions, roundtable peer discussions, and sponsorship clinics led by top marketing and sponsorship experts. Executive directors and board members, as well as marketing, public relations, membership, and development professions, from all cultural disciplines and budget sizes will benefit from the many events at this conference.